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Given Bruzzo's comments, that feels unlikely in future cases, although the executive gave no hint as to what the approach might be.Users may be subject to temporary bans for breaking any of the main subreddit rules, at the sole discretion of the moderators. When Belgium banned loot boxes, EA simply stopped selling its premium FIFA Points currency in the region, meaning FUT packs could only be earned by grinding in-game. That's no surprise, given that leaked internal documents show that EA Sports want to While EA has repeatedly said that its FUT packs and loot boxes do not constitute gambling, its own financial documents (pages 17 and 18) point out that changes to laws could impact its business model in future.
Fifa 18 potential verification#
Gambling regulations would force EA to obtain a gambling license in the UK and, as pointed out by analyst Piers Harding-Rolls to Eurogamer, would potentially also force the company to add an age verification system to FIFA to stop under-18s from accessing paid gambling content. While Bruzzo can't see the seeming need for monetization changing, a change in law in the UK would likely force EA to change how it's implemented. I think we're gonna continue to do that." I think players are clearly responding to the fun that they're having with ongoing content being distributed in the game. And we need those revenues in order to continue to pay our developers so they can continue to make more value and make the game more fun over time. We're ready." However, Bruzzo continued by saying he can't see monetized loot boxes changing, due to their apparent importance in providing the funding to continue developing FIFA games year-round.Īfter explaining that the evolution of gaming now means that developers can no longer take breaks after the release of a game, Bruzzo said, "So if we're delivering great value, and apparently we are because 100 million people are playing the game, and when you get to that many people playing the game across every form in which you can play it, yes, that's a pretty big scale, and it can generate significant revenues. We continue to bring actions all the time. "Most importantly, we will work with government," Bruzzo began.
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